Andy Revkin did a survey of global warming alarmists, and found that many are right on board with the hilarious 10:10 school massacre theme. The folks at 10:10 are not an isolated group – rather they are mainstream members of the cult.
Tom Bowman, a consultant in climate communication: I confess that I find it funny also. It makes its point about normative behavior in a way that we used to see on Monty Python’s Flying Circus and Saturday Night Live. In the absence of message testing on this spot, perhaps the seriousness of the climate threat and ideological opposition to science findings lead us to be a little to serious about climate messaging. There is room for many voices, even for dark humor. But I do think the spot was weak in the same way so many messages are: it fails to demonstrate how absurdly easy cutting emissions by 10% really is.
At 10:10 we’re all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn. Onwards and upwards….
When you imagine you have a world to save for Polar Bears – those annoying humans become just an unwanted obstacle in your path.