The NAO is only cooling a small area round northern Europe. Elsewhere in the world, 2010 has seen near-record warm temperatures.
Keeping the public misinformed is a critical part of the strategy. Western Europe makes up only a tiny portion of the cold regions of the planet. Almost all of Asia is running far below normal temperatures, as is much of the rest of the planet.
How hot is it around the Hudson Bay? Is -10 to -20C what climatologists call “hot?”