Educated Sheeple Think The World Is Coming To An End

ScienceDaily (Mar. 21, 2011) — The more highly educated are more likely to display their environmental credentials through what they buy rather than with actions such as turning off lights, according to findings from Understanding Society, the world’s largest household panel survey, funded by the Economic and Social Research Council (ESRC) and managed by the Institute of Social and Economic Research (ISER) at the University of Essex.

The first set of findings from the survey are based on data from more than 22,000 individuals and show that people with degrees are 25% more likely, on average, than people with no education qualifications to adopt pro-environmental behaviours, at least in terms of paying more for environmentally-friendly products. However, they are less likely to turn off the TV overnight or to use public transport.

Overall the survey, which will follow 40,000 UK households over many years, found that 60% of people believed that a major environmental disaster is pending if things continue on their current course, and just over half the respondents (53%) say they ‘do quite a few things that are environmentally friendly’ or are ‘environmentally friendly in most things or everything’ they do.

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