Million dollar drop as wine tumbles
IT was certainly an expensive drop – more than $1 million worth of shiraz wine has gone down the drain after it was dropped by a malfunctioning forklift.
The 462 cases of 2010 Mollydooker Velvet Glove shiraz – at $185 a bottle – fell more than 6m to the ground as it was being loaded for export from Adelaide to the US.
The drop was so forceful, the bottles punched through the top of the cartons. Winemaker Sparky Marquis said the accident had cost him a third of his annual production.
Disrupting the Borg is expensive and time consuming!
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Que Shiraz Shiraz whatever will be will be……..etc.
LOL……………….that guy just said he sells $3 million every year
I’m in the wrong business!
Latitude, it’s nice to see there is someone else on this site old enough to remember Doris Day. 🙂
lol, or sad Sundance…… or sad.
A little soda water will get that out…
Doesn’t soda water contain CO2?
McLaren Vale, just outside Adelaide in South Australia produces some wonderful wines. Been there numerous times when I spent a few years in Adelaide in the 90’s.
I still have a few bottles of Mclaren Shiraz tucked away, they age quite well.
I heard an interview with the winemaker regards the busted bottles. I cried along with him. Wish I was there to hop down on my belly to lick the ground. 😦
p.s. Mollydooker; that’s a left handed person or a left handed throw (a ball etc)
Australian Table Wines:
LOL. Compared favourably to a Welsh Claret!!
The BBC reports that the wine was fully insured.
Insured? What’s that got to do with anything?
HAVE YOU NO HEART MAN!!!!!!
Calm down. All i wanted to say is that the winery will be compensated. Which i consider good news. Without insurance you never know whether the company who did the damage will be able to pay for it.
Yeah, the problem with that is: if it’s really good wine, it means a ton[ne] of people won’t get to ever even taste it (given that the supply has been reduced by 33%) which can have a significant effect on sales in subsequent years.
These aren’t easy, or perhaps even possible to quantify, but that million lost could lose him tens of millions in the long run. He’ll only ever get the million now. Well, besides the free advertising here, obviously.
Or, that 33% loss will make the remaining bottles that much more valuable!! … and perhaps gain him even MORE sales in the future. I know it sounds like the broken window fallacy, but, it does happen.
This makes me sad. I have had a number of the Mollydooker wines and love them. I had a similar experience when I dropped an excelent Alcacian and watched it burble down the gutter. Still makes me cry.